HeYa is a social business that uses community tourism as a tool for social change and social mobility.
We establish social guesthouses in order to expend the Israely touristic map and enrich the tourists' experience beyond the common route as well as promoting two social goals: promoting young adults at risk and communities in Israel's socio-geographic periphery .
Our model benefits three distinct groups that we wish to serve:
promising young adults without family support who opperate the guesthouses, threreby gaining housing, valuable vocational training in the field of tourism, along with a sense of belonging.
tourists, who enjoy an authentic and exciting experience in undiscovered corners of Israel.
the local community, which is economically the main beneficiary of the guesthouses.